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Specification Pipeline Calculator

Project your architectural reach, AEC file engagement, and specification revenue across North America.

Assumption Mode

Presets move both conversion sliders together. Drag a slider manually to switch to a custom set of assumptions.

Spec rate · bid-won rate. Expected — your entered rates as-is.

Manufacturer Project Economics

log scale · $5K–$250K
10%

Benchmark range 3–15%.

30%

Benchmark range 20–40%.

Category, Regional & Account Targeting

Metrics use CADdetails average monthly KPIs per company for this category, annualized.

Select any combination — projections scale with the regions chosen.

CADdetails Tiers

This calculator is modelled on the Amplify tier.

Amplify basis

  • Activate

    Core listing on CADdetails.com

  • Amplify

    Activate + TMP bundled — we prepare your content

  • Accelerate

    Amplify + Design Hub + enhanced exposure

What's included in Amplify
  • Full company profile on CADdetails.com
  • Technical Member Program bundled — CAD, BIM, 3D & spec production
  • Homepage New & Noteworthy feature + AEC newsletter mention
  • CADdetails analytics dashboard & firm-level engagement signals
  • 30-day supported onboarding + dedicated Customer Success Manager

Design Hub — optional add-on

Added channel — branded AEC portal

What's included
  • Branded AEC portal with your products only
  • Named visitor tracking — know exactly which firms visit
  • Design Hub analytics: users, click events, project summary
  • Averages +257 pageviews, +369 clicks, +32 downloads, +132 AEC pros reached / month
How Design Hub changes the projection

Design Hub is an added channel. Turning it on adds its average monthly performance — +257 pageviews, +369 clicks, +32 downloads and +132 AEC pros reached per month — on top of your category baseline. These are average metrics for illustrative purposes only; actual results depend on how you use and promote your Design Hub.

Projected Annual Specification Pipeline

$660,000

Based on 732 downloads → 10.0% specified → 30% bid-won, at $30,000 average specification value

Illustrative projection based on category-level benchmarks; actual results vary by category, listing quality, and market conditions.

Annual downloads
732
Projects specified
73
AEC intent score
40/100
732 downloads projected to yield $660,000 in specified product value across All North America.Expected mode
Product File Downloads · primary signal

732

CAD, BIM and SPEC files pulled by architects and specifiers each year — the strongest leading indicator of a future specification.

Brand Impressions

120,648

Category, search & directory placements

AEC Professionals Reached

13,044

Architects, engineers, designers

Product Content Clicks

2,904

High-intent product interaction

Download-to-Closed-Specification Pipeline

Annual figures · each step rounded so the totals reconcile by hand

1. Product File Downloads732

CAD / BIM / SPEC downloads by architects & specifiers

2. Projects Specified73

10.0% of downloads become a design spec

3. Bids Won / Purchased22

30% of specified projects reach construction

4. Total Pipeline Value$660,000

22 closed specs × $30,000 average spec value

Cost of Inaction — Annual

Status Quo (Doing Nothing)

Annual AEC reach
0
Annual file downloads
0
Specs missed per year
73
Opportunity cost / year
-$660,000

CADdetails Active Listing

Annual AEC reach
13,044
Annual file downloads
732
Specs captured per year
73
Revenue captured / year
$660,000

Each year without an active listing forfeits roughly $660,000 in specification revenue and 732 product file downloads — the same annual totals shown in the pipeline above.

AEC Firm & Profession Reach

Firms active on CADdetails in All North America:

GenslerPerkins & WillSTVWSP USAThornton TomasettiZGF ArchitectsKimley-Horn
  • Architects50%
  • Designer / Builders17%
  • Engineers14%
  • Contractors7%
  • Drafters4%
  • Consultants3%
  • Other5%